As a leader, whether you are CEO, C-Suite or HR You surely know that Your Brand is not your logo, your colors, or even your catch phrases.
Your Story is Your Brand, Your Brand is Your Story!
That being said, let me be clear. This is not crap you made up because its now trendy to tell stories. When we speak of story in the context of brand there are many moving parts including how well, how authentically connected, and how congruently you tell that story all of which determines the loyalty of both your team and you customers.
In today's business environment if you are not masterful at telling your story, you can be sure that your competitor is going to become masterful at telling theirs.
Just stop for a moment and honestly ask yourself do you actually have a corporate creation story? Do you have a corporate values story? Do you have a personal corporate bonding story?
Now let me ask you; does everyone on your leadership team have that same series of stories?
If the answer was no to any of the above...its time to get your butt in gear!
You and your organization need a series of powerful and empowering stories (We call them Full Monty Stories... http://ASALeadership.com ) in order to connect and bond with your leadership team and the folks you all serve.
Below please leave a message and share with us what you believe are 3 of the core elements of your corporate/organizational/entrepreneurial story.
Want to retain your top talent? Then my “Fiercely Loyal” book is for you! Plus get your free: “How to instantly bond any team” infographic.
Dov Baron is first and foremost “The Dragonist”. As The Dragonist, he teaches us how to recognize, find, retain and nurture dragons (top talent) hidden within our organizations.
Want to learn more about what Dov has to offer, and how you too can become a Dragonist in your realm? If you and your leadership team are dedicated to getting the result you set out to achieve in the most meaningful manner, bring Dov in to speak to your organization about the strategic advantages of Dragon Leadership. Go here to get started.
Copyright: Dov Baron International 2020